Finally, A Proven Whole Foods Based Nutrition & Weight Loss Program That You Can Brand As Your Own & Comes WITH A Step-By-Step Business Model Showing You How To Start Up, Systematize, Automate & Scale Your Health & Wellness Business In Just 8 Short Weeks

The WOW! Professional Certification starts Monday April 28th 2014.

Download The WOW! Professional Certification Curriculum Package

It IS possible to end unpaid ‘homework’ time, banish overwhelm and stop overworking when you have the right knowledge, exact steps, done-for-you tools and turn-key profit producing weight loss and nutrition program.

Just because you didn’t graduate from school with an MBA or know how to expertly manipulate social media, SEO or set up a website doesn’t mean that your passion and desire to transform lives can’t become your reality.

It’s no secret that we are living and working in the new online economy where there is an abundance of free nutrition information available online and still over half of the United States’ population is classified as overweight or obese.

That’s why we’ve opened up the WOW! Professional Certification to fitness professionals, nutritionists, health coaches and wellness practitioners who want to offer a whole foods based, nutrition and weight loss program online or offline.

WOW! Professional Certification Bonuses

$997 One Time Payment

EZ Pay –  6 Equal Payments of $199

Now Check Out These Amazing Results…

Success Stories

Marsha F.

I took the WOW! Certification program because I had spent some time private coaching as a student with Lori. I was very impressed with how professional, passionate and knowledgeable she is. Lori was resourceful and really understood the needs of clients. Not only was the certification program valuable but learning the marketing specific to our profession and services is critical to our success. The templates from the program and running through scenarios was a great way to get started. I really enjoy reading Lori’s heart felt stories, blogs, humor and participating in the WOW! community forum. I am currently running a private practice that I am thoroughly enjoying.


Melanie G.

I took the WOW! Certification Course as I had graduated 2 years earlier, started my own business but hadn’t achieved my goals. I had the nutrition knowledge but had no idea how to run a business. From Lori I learned that I had to think like a business owner 1st and nutritionist 2nd. I also gained invaluable information on marketing and how to get new leads and turn them into clients. Lori provides such a wealth of knowledge that I wanted to continue learning from her and the support from the other WOW! community members is amazing. I am in the process of holding my first 2 weight loss programs and have gained 8 new clients as a result. It feels amazing seeing the results that my clients are experiencing and the knowledge they are gaining through our weekly education sessions.


Nikki S.

I took the WOW Certification because I wanted to offer my clients a quality whole food nutrition and weight loss program.  I could have created this on my own but why re-invent the wheel when its already been done so perfectly. I now have access to a business model that promotes a healthy lifestyle and I don’t have to write or print my own manuals or handouts. The support I have from Lori and the WOW! Team is fantastic. There is always a video posted from Lori that I can reference at any time. I have offered WOW! in a community center and a pharmacy counseling room and now have my own office in a thriving wellness center.  Doctors have contacted me wanting information about the program after their patients have shown them the nutrition materials.  I have 3 pharmacies that promote me to their clients to help them to reduce the amount of meds they are taking for metabolic syndrome related diseases.


Deanna T.

The WOW! system has helped me increase my business by 87% since implementation. I was getting by with 1–2 new clients per month, but now I have at least 6-8 per group. I had been searching for quite some time for a weight loss program to implement with my current clients and also draw in new clientele.  I didn’t want to use the cookie-cutter approach – it doesn’t fit in with my holistic philosophy. I was struggling with the time involved in devising individual plans for each person, as it’s quite cumbersome and labor intensive, making the end cost for the client less than appealing and hard to sell.  Then, like a bolt of lightning, I was sent an email inviting me to learn more about the WOW! Professional Certification.  I was very impressed!  Everything I was looking for was already there, completely done for you, and now it was being offered to me over a weekend course where I could sit in the comfort of my own living room and attend.  Too good to be true, I thought! I was even more impressed by listening to Lori teach the class and couldn’t wait to get started with my own clients.  Immediately, I was telling my clients how this was the last program they would ever need to take and they were lining up to get into the first classes I ran. Already, those first participants are sharing their success stories with new and prospective clients.  Living in a rural area, I was worried the cost might be hard for some to swallow.  That is definitely NOT the case; each and every client thus far has felt this has been the best investment they have made in themselves and their whole family. Now that is a great way to get a new client referral!


Cheryl W.

As with the majority of people, I have been affected by cancer.  Many people close to me have been diagnosed with cancer, and some have not won the battle.  A few years ago, I decided that I wanted to do whatever I could to make sure that my children would not be one of those statistics.  I went to school and became a Registered Holistic Nutritionist.  A few months ago, I set out to open my own nutritional consulting business.  I was trying to figure out my niche, what exactly was I going to offer people? I read many studies showing that overweight people have a much greater risk of not only developing cancer, but also dying from it!  I needed to help people lose weight. I came across the WOW! certification. I was thrilled that there was a program designed by holistic nutritionists for holistic nutritionists.  This isn’t just a weight-loss program, it is a lifestyle program.  We are helping people change their lives, one pound at a time. Lori was such a motivating speaker that as soon as I had done the training weekend, I used the script that was provided and started to tell people all about it.  Within a single day, I had four people waiting to pay me so they could get started. Thank you, Lori for developing such an amazing program, for providing me with a business model that is successful, for always being there to answer any questions I have and for supporting and motivating me


Taline S

When I took the WOW! certification the concepts expanded on things I sort of already knew. I found that the program provided detailed sales and marketing tools needed to start a successful business. I valued the business training and learned a lot about different temperaments of clients and helped me hone in on the types of clients I would like to work with. It also provided guidance on how to prepare sales consults along with materials needed for wellness sessions. I had just graduated from school when I invested in WOW! I feel that everything I learned from WOW! was absolutely necessary for a new graduate to start a successful nutrition practice… Since starting my practice I have networked with 3 different wellness professionals (homeopath, naturopath and medical Doctor) who all refer me clients. I would never have had the courage or the know-how to do this without the support of WOW! The marketing pieces and letters to these practitioners were invaluable in helping me achieve their support.


Sadia F.

My name is Sadia Fazil, RHN and life coach, and I took part in the WOW! training in 2011. As a holistic nutritionist I was overjoyed to finally see a program that addresses the many layers of obstacles that clients face when trying to lose weight and provides a complete mind-body-spirit support system to guide them back to balance and health. As a coach I recognized in the program the importance of building trust, accountability, goals and timelines. As a business owner I was impressed at the ease of implementation and the profitability of the business model. Lori has put into practice a unique “lifestyle” program that anyone and everyone can benefit from. Her passion and enthusiasm is contagious, her knowledge and experience, educational approach is one to be emulated.


Lisa C.

I began using the WOW! program with clients as I was spending (unpaid) hours each evening putting together tailored weight loss meal plans for clients and decided to search for a science-based, user friendly, modifiable program that I could use to help clients achieve their goals. I was immediately impressed with the amount of resources available through WOW!, both for client education and for supporting my private practice. I began using WOW! exclusively with weight loss clients based on client feedback and results – which were very impressive. Because of WOW!, I’ve had amazing weight loss results with clients and these results are maintained because of the vast array of educational modules and handouts for clients. Further to this, WOW!’s professional tools, such as example contracts and weekly webinars, has allowed my business to grow exponentially.


Lisa P.

I enrolled in the WOW Certification as a way to learn some best practices for helping my clients address nutritional issues in the most expedient and efficient way possible for me as a health coach. I really did not expect the insight and tools to help me develop an efficient business so that I could market myself better and run my business more professionally.

The best thing that I learned from the WOW Certification is how to implement the things I already knew I needed to do. When Lori says she will help you “Add Some Business to Your Passion,” she really means it and provides the tools to help you get it done! Your success is Lori’s success and you can feel it in every interaction you have with her.

It has been my experience that taking the WOW! Professional Certification is one of the best moves I have made both personally and as a health and wellness professional. The WOW! Wellness Community is an awesome group of supportive professionals with positive energy and interaction. The information and case studies in the certification program are grounded and applicable to real world clients. The money I spent on the WOW! Professional Certification was hands down some of the best professional development money I have ever spent.


Holly A.

I decided to take the WOW! Professional Certification because I wanted a solid plan for clients to follow that can be easily tweaked and customized.  I also wanted to be known as a weight loss specialist.  I don’t really like to meal plan, but now I feel I have the knowledge to help clients do it quickly and easily.

I learned that I do not have to do everything by myself and that following a done-for-you system is not cheating or selling out.  I also learned many resources for gathering information and have made some excellent connections which will help me grow my empire in the coming year.

With my email list of 500 and 2200 Twitter followers I able to start making money instead of spending time re-creating the wheel. Also this program is easier for clients to resonate with, especially if they have done other popular commercial weight loss programs.  It is a great investment – Lori really cares that you understand the material being presented and the group support is really great.


Andrea R.

Prior to the WOW! Certification, my business was solely run on referral basis – word of mouth specifically. I was seeing around 3-6 clients a week. I had a Facebook business page that didn’t do much, nor did I post much, and I didn’t have an email marketing list. I had handed out brochures and business cards to local health food stores and neighbours with very minimal effect. I was contemplating leaving my home run business to join a wellness center of sorts so that I’d be more “visible”.

I wanted to take the certification mostly to be able to incorporate a weight loss plan for my clients. A lot of my longer term clients who were feeling better were now starting to ask to tackle their weight specifically and I didn’t have a plan to give them. Weight loss isn’t my focus and I didn’t want to have to make that switch. So I signed up to have a readymade plan that I could just implement as I saw fit.

The business coaching that we received I feel is almost worth more to me at this point than the weight loss program. To be able to understand how to gain clients in this electronic world where you don’t get the face-to-face time is hard when you rely on your personal interactions. Learning how to use the new tools out there to help put ourselves out there is just amazing! And the fact that I can do that with a program that’s done for me, ready to implement, FANTASTIC!

DO IT!  The business knowledge you’ll gain is priceless! The weight loss program is like a bonus!  It’s the ultimate package; success in a “box”. But you better be ready to implement and GSD because no amount of knowledge will get you anywhere without action!


Christa C.

Before taking the WOW! Professional Certification my business consisted of me, a strong passion to help people, and a business card.  I had no clients and no idea how to get them.  I enrolled as a way to attract more clients and help more people. I am new to this city and have no connections.  I needed to find a way to get new clients in the door if I was going to help them.

One of my biggest takeaways is that it’s ok to go forward before everything is perfect and just make corrections as I go because things will never be perfect.  I am prone to ‘busy work’ and trying to adapt this philosophy has helped me to launch my first group weight loss program. Since taking the certification I have started a facebook page that has about 60 followers.   I also have a following on Instagram.  I have 3 complementary consultations booked for next week for private clients and I am running my first group at the end of next month.

The WOW! Professional Certification has changed the way I look at business and my career. I feel empowered to go out and help people.  I feel like I have a direction now, a path to follow and the support I need to go out and follow my dreams.  The program is about so much more than weight loss.  The content is so in depth and what you learn with the business model and coaching can be applied to all aspects of your business.

The WOW! Professional Certification starts Monday April 28th 2014.

$997 One Time Payment

EZ Pay –  6 Equal Payments of $199

Still Have Questions? Here Are Some Answers…

  • q-iconWhen are the weekly online modules being held?

    The next WOW! Professional Certification is from  Monday April 28th 2014 – Monday June 16th 2014. Weekly modules 1 – 8 will be released on Mondays. Every Monday morning you will receive an email letting you know that the new module is available in our exclusive private WOW! portal. Live Q and A calls will be on Fridays from 12:00pm – 1:00pm EDT. Calls will be recorded and available on the portal within 24-48 hours.

  • q-iconDo I need to have a website or social media presence to be successful?

    Hell no. We have students at all levels of business. In fact we teach you how to grow your email list, convert prospects into clients and how to complete payment when you don’t have a website. There are many ways to start up and grow your business without a website and social media presence. They are not required.

  • q-iconWhat if you update the WOW! Professional Certification in the future?

    Not to worry because you have lifetime access to the WOW! Professional Certification. Lifetime access means that you can go back and review any of the content and get any of the new bonuses we come out with.

  • q-iconDo I have to have an online business to benefit from this course?

    No, not at all. Throughout the WOW! Professional Certification we teach business systems for both online and offline businesses. There are certain business building principles that are relevant regardless of the type of business you have, like growing an email list and over-delivering in the customer service department.

  • q-iconWhat am I certified as and is it recognized?

    After you complete all 8 modules you will be given case studies to complete and submit to us. We evaluate your case studies and then grant you the designation of WOW! Weight Loss Specialist. You will receive a certificate of completion and a graphic badge you can proudly display on your website or social media pages. Since nutrition isn’t a regulated profession there are no regulations around the designation of WOW! Weight Loss Specialist. Upon completion of your case studies you will receive a certification certificate qualifying you as a WOW! Weight Loss Specialist. NOTE: There are certain places in the United States where you are prohibited from practicing nutrition, dispensing nutrition advice or offering nutrition services. If you live in the United States and want to know more click here.

  • q-iconWhat if I register and then want a refund? What’s the policy?

    Whenever someone asks me that my first response is to say that I’m a normal person and understand that situations come up that are beyond our control. I’ve put into place a fair but pretty lenient refund policy. All of the details are below in the guarantee section but the short summary is this… I know that the information I’m teaching, the materials I’m handing you and the system to go along with it works. I know this because right now I’m using these exact tools, systems and program in my own WOW! clinic and in the WOW! Weight Loss Specialist locations across North America. However, if for some reason you feel that this isn’t going to work for you then all you have to do is send me your completed worksheets detailing your efforts within 30 days of starting the certification and I will refund you… no questions asked.

  • q-iconCan I use the WOW! Weight Loss brand?

    I’ve set the certification course up so you get the HUGE benefit of branding and private labeling every piece of content as your own. One of the reasons I’m opening up my business to YOU is because I want you to have access to my materials but without having to commit yourself as a Licensed Practitioner. The WOW! Professional Certification is a pre-requisite to become a WOW! Licensed Practitioner. We will be discussing the transition into becoming a WOW! Practitioner throughout the certification.

  • q-iconI’m not done school, have a full time job and kids… will I have time to do this?

    Even though I don’t look old enough you should know that I have two kids. I created the WOW! Professional Certification just 3 months after having my second child.

    The reason that I’ve re-structured this course (it used to be 4, 9-hour days in a row) is to ensure ease of learning and implementation. You can learn at your own pace and go back to any module or Q and A recorded call whenever you’d like.

    Personally I listen to webinars on my phone while driving, cooking and cleaning… do whatever floats your boat. Allocate about 3 to 4 hours per week if you plan to complete the certification by June 16th

The WOW! Professional Certification starts Monday April 28th 2014.

$997 One Time Payment

EZ Pay –  6 Equal Payments of $199